Performance Marketing
I wrote some of the highest performing paid ad campaigns for Zapier. The ads were distributed on Meta, LinkedIn, and TikTok.
Landing Pages
I provided copy and positioning for ZapConnect and Zapier’s Enterprise and AI offerings.
Swag
This was fun–I wrote slogans for Zapier merchandise. My favorite is the onesie.
Email Campaigns
I created email campaigns for ZapConnect 2024, which lead to the highest YoY attendance since the conference started a few years before.
