Duolingo Max

I defined voice, tone, and core messaging for a new subscription tier and its features from ideation to launch. I provided copy for purchase flows, onboarding screens, loading states, and more.

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Duolingo for Business

I wrote landing page and social copy promoting one of Duolingo’s first B2B offerings.

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Promotional Videos

I wrote scripts for videos promoting special discounts and product launches, contributing to $50M+ in monthly bookings.

In-app Purchases

I provided upsell copy promoting the purchase of consumable items in the Duolingo app.

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