As Citizen’s in-house writer and editor, I developed its brand identity and worked across channels to drive engagement and growth.
Short-Form Video
I developed, researched, and wrote informative and engaging scripts for each video delivered by Citizen’s in-house creative team.
These included news recaps, human interest stories, scientific explainers, public service announcements, and 30 second attempts at boosting your serotonin. They were seen by 10M+ Citizen users.
Product Pages
I provided copy and positioning for Citizen Protect on the web.
Video Promotions
I developed and wrote promos showcasing Citizen’s premium safety product, contract tracing system, and new features.
Social Media
I ran Citizen’s TikTok account from June 2020 to April 2022. I was responsible for all aspects of TikTok production including sourcing, scripting, editing, recording voiceover, and writing captions. I grew the account from 0 to 300K+ followers and generated 4.5M likes in under two years.
Take a look at a few below.
UX Writing
I provided the copy and assets that told the story of Citizen’s premium safety product across key in-app surfaces.
