Organic Social
I researched, developed, and wrote social posts for Function Health’s 1M+ followers across Instagram, X, LinkedIn, and TikTok, driving organic engagement and growth.
Function Day Campaign
I was the lead copywriter on the promotional campaign for Function Day across paid ads, email, landing pages, and social. The campaign led to 42K sign-ups and over $20M in revenue.
Video Scripting / Influencer Marketing
I developed and wrote video scripts for Function Health’s influencer partnerships. The Hot Flashes, Hot Firefighter video was Function’s most engaged with post of all time, at over 65K shares & saves on Instagram.